Design response by William Morris to the Industrial Revolution was the movement "Arts and Crafts."
- Quality as opposed to volume
- Handmade crafts
- It didn't gain popularity like he wanted because of a) competition and b) affordable only for the rich
- Led to Bauhaus: less is more, form over function
- Morris's ideals went to the design of Bauhaus
Why is shopping becoming theater?
- Maybe people are tired of collecting "stuff" and would like a more meaningful experience.
Book suggestion: 'Change by Design" by Tim Brown
Tim Brown talk notes:
- Move from design to design thinking
- Design thinking as a process rather than focusing on the product being designed.
- Designer of the Great Western Railway - goal to make it seem like train's passengers were "floating" across the countryside.
- Balancing desirability with feasibility and economic viability.
Design thinking:
a) - Begins with what people need, human-centered design
- understanding culture and context
b) Prototypes help you learn about your ideas, their strengths, and weaknesses, etc.
c) Destination of the design - rathe rthan production being the goal, participation explored. E.g.: "coolbiz" - Japanese designers convinced Japanese businessmen to not wear ties, so they would not need the A.C. up so high, so that the temperature of the building could be increased and money saved.
In times of great change, new design, new solutions are needed/wanted. For example, in health care design. Health needs to be treated as a life skill. Design thinking more like Brunell did.
Cultural Change and Design Responses
- Understanding culture and context. For example, in India some people are doing low-cost manufacturing of interocular lenses for the poor and sight-impaired.
- More meaningful design led by the web
- A change from welfare society to a model that reinvents welfare wit ha club membership and volunteers participating systems could become a major theme in new design.
- Forums changing culture (online)
- Advertising becoming less palettable
- Looking to the long-term (economy, environment, people, etc.)
- The future of design is human-centered and the users participate in the design process even if only the research and development stage.
- A participatory design solution in Japan called "coolBiz" to lower the carbon footprint of office workers. Designers needed to understand the formal dress code of Japanese office workers defined by the culture. Incentive provided by special badge and fashion range.
- "In times of change" new solutions are needed.
The Superhero Supply store in Brooklyn is the result of some creative thinking from people who saw a way to make a difference to the lives of underprivileged kids in New York in a very funny and entertaining way.
Read about it here
http://www.flickr.com/photos/simmermon/sets/72157594462555832/
- Quality as opposed to volume
- Handmade crafts
- It didn't gain popularity like he wanted because of a) competition and b) affordable only for the rich
- Led to Bauhaus: less is more, form over function
- Morris's ideals went to the design of Bauhaus
Why is shopping becoming theater?
- Maybe people are tired of collecting "stuff" and would like a more meaningful experience.
Book suggestion: 'Change by Design" by Tim Brown
Tim Brown talk notes:
- Move from design to design thinking
- Design thinking as a process rather than focusing on the product being designed.
- Designer of the Great Western Railway - goal to make it seem like train's passengers were "floating" across the countryside.
- Balancing desirability with feasibility and economic viability.
Design thinking:
a) - Begins with what people need, human-centered design
- understanding culture and context
b) Prototypes help you learn about your ideas, their strengths, and weaknesses, etc.
c) Destination of the design - rathe rthan production being the goal, participation explored. E.g.: "coolbiz" - Japanese designers convinced Japanese businessmen to not wear ties, so they would not need the A.C. up so high, so that the temperature of the building could be increased and money saved.
In times of great change, new design, new solutions are needed/wanted. For example, in health care design. Health needs to be treated as a life skill. Design thinking more like Brunell did.
Cultural Change and Design Responses
- Understanding culture and context. For example, in India some people are doing low-cost manufacturing of interocular lenses for the poor and sight-impaired.
- More meaningful design led by the web
- A change from welfare society to a model that reinvents welfare wit ha club membership and volunteers participating systems could become a major theme in new design.
- Forums changing culture (online)
- Advertising becoming less palettable
- Looking to the long-term (economy, environment, people, etc.)
- The future of design is human-centered and the users participate in the design process even if only the research and development stage.
- A participatory design solution in Japan called "coolBiz" to lower the carbon footprint of office workers. Designers needed to understand the formal dress code of Japanese office workers defined by the culture. Incentive provided by special badge and fashion range.
- "In times of change" new solutions are needed.
The Superhero Supply store in Brooklyn is the result of some creative thinking from people who saw a way to make a difference to the lives of underprivileged kids in New York in a very funny and entertaining way.
Read about it here
http://www.flickr.com/photos/simmermon/sets/72157594462555832/
http://www.mycoted.com/Main_Page
Dan Pink
The Medici effect
www.ideo.com
This innovation is a good example of a designed solution to a contemporary social issue that has evolved due to cultural change.
The cultural change is not very recent but the situation is single parent households or households where both parents have to work long hours for the survival of the family and have no time and perhaps not enough skills to provide the care and teaching offered here.
The solution is recent.
The designed experience:
Last week we looked at the retail experience as a new challenge for designers. Increasingly cashed up sophisticated consumers will require this level of designed emotional interaction.
Think back to the industrial revolution and William Morris. Morris witnessed the dehumanising influence of factory work on the poor and strove to put back the meaningful emotional content into designed and handcrafted products. He felt defeated in the end complaining that he was making things only for the rich. His ideals however went on the inform the work of the modernists and his influence is far reaching even today.
Technological innovations used by designers to create these emotional, meaningful events include prototyping the experience of a hotel through cyber reality (second life). Unlike a manufactured product a service comes alive when it feels personalised and customised. This rarely to result of corporate strategy developed by marketing executives working miles away, so the training program at 4 seasons hotels includes improvisation rather than drilling the staff with canned scripts.
The social issues this is a response to are?
Designing experience
When researching your second assignment start with the internet. Contemporary design is about now. You'll find a wealth of speakers on ted.com as well as google authors. Your reading list and internet sites will lead you to more and more people writing about and designing for contemporary issues.
Some authors are: Roger Martin, Tim Brown, David Kelly and Tom Kelly, Hartmut Esslinger, Frans Johanson, Malcom Gladwell, Thomas Lockwood, and Warren Berger.
The IDEO Design company is an interesting port of call.
http://www.ideo.com http://openideo.com/open
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