Week 8

Human-centered design

•  Ever-changing and developing technology and design
• Thinking
• Ways
• Techniques
• Creativity
• Generating Ideas
• Responding to human needs - how?

A better system is needed - not better equipment, but a better way of doing things.

Examples of human-centered design: The hospital ceiling design ideas by the man who videoed a hospital visit from a hospital patient's point of view. The faculty was efficient, but wasn't catering to the needs of the patients in the design area. Also the Prada store design in New York, Spyfish (by H2Eye), and ApproTech.

Answers to needs.

We now have a broader definition of design, including:

1) The shopping "experience," not just the look of the branded environment
     --interactive elements
     --from observing how people behave and asking what they need
2) Live interaction/dialogue
     --from the consumer
     --e.g. readout of a museum consumer's responses to displays
3) Rethinking the working environment because people need to feel happy to be productive
4) Celebrating a dwindling resource like water and educating the public about the recycling process in an attractive installation.
5) Developing systems to assist Kenyans to become entrepreneurs

Changes in technological innovation from 1945 to now have risen exponentially, making view of the future difficult. CEO's are learning that they cannot do without design, and designers are becoming increasingly involved in and aware of the constraints of business. Design skills and business are coming together.

{Heuristic: experienced-based techniques for problem solving}

"To be successful in the future, business people will have to become more like designers...more 'masters of heuristics' than 'managers of algorithms.'" - Roger Martin

 The Apple company is a good example for the business community in design.

Creative people, in creative spaces, doing creative things. Better work is done if people are comfortable and happy. Design is an innovation discipline, and a mental stance.

Design attributes:

• Collaborative
• Inclusive
• Holistic
• Creative
• Insightful
• Provocative
• Iterative
• Non-linear
• Fast
• Innovative
• Customer-centered
• Outcome-oriented

Design-thinking is less about steps and more about different modes of thinking.

- Action
- Immersion
- Analysis
- Synthesis
(knowing to making)
...and the places where they are needed.

Once you experience it, you can own it. Design thinking is the overlapping of analytical thinking and intuitive thinking. Questions to ask in design thinking are:

• What is tangible?
• What is intangible?
• What is the "product"/end result?

- The producer should look after the product from beginning to end of the product's use.
- Emerging/evolving need + technology = innovation. The overlapping of "Should we?" and "Could we?"

Design thinking includes paying attention to...

• Leadership
• Communication
• Behavior
• Willingness
• Competencies
• Work processes