Thursday, August 5, 2010

Week 5

Today's discussion revolved mainly around two articles directly and indirectly addressing feminism and the role of the image of women in design. The first piece we read and discussed was about Helene Gordon-Lazareff, original creator of the fashion magazine ELLE.
http://ipjblog.com/lapressemagazine/files/2008/05/logo-elle.jpg
According to the article, Helen used to say that women who understand how men look at them will spend all their life "sipping champagne on sunny terraces." The issues surrounding her magazine and those like it include female emancipation, the image of women in a designed piece, content and style, ground-breaking technology (she brought colored photography to the States in her magazine), and Modernism (Swiss). Helen made high-fashion accessible with humour and fun, she herself being extremely confident, especially for 1945. Her upbringing contributed to this - she was very well off and was treated as royalty. Her style of communication was "flirty"; she had a natural charm.

http://ipjblog.com/lapressemagazine/files/2008/05/helene2.jpg

Known as the "tsarina" by her staff, she was adored and respected by all. However, though she rose to prominent power, some of Helen's ideas seemed very non-feminist. During the second World War, women had been brought into the workforce as an emergency more to help with the war effort, and here feminism got a good boost, though it had started much earlier with women's voting rights and such. Helen, however, didn't think women should be fighting for feminism, as she thought they already had a good position in society. She surrounded herself with men "who extolled femininity as defined by men in love with women." It is no surprise, then, that the fashion spreads of her magazine were "upbeat, friendly, youthful, and seductive."

"How to attract and please a man was the driving force behind most of the articles. Keeping house, cooking, sewing, knitting, shopping, and taking care of children were celebrated. And though French people love to argue about politics, the magazine dodged the topic...the coverlines and headlines often asked provocative questions, about everything from abortion to adultery--but the answers were always deeply conservative." - Veronique Vienne
 Her art director, Peter Knapp, helped create the cutting-edge design that seemed quite avant-garde, and she ensured that the men who worked for the magazine were, like Knapp, "a fan of the opposite sex," that they looked at women more than at women's clothing, and would give her magazine the "imprint of a straight man's sensibility." Helene Gordon-Lazareff didn't like anything trivial, cute, or fussy.

http://www.retromag.com/gallery/regular/27233_31495.jpg


http://www.retromag.com/gallery/regular/22151_32261.jpg

It is interesting to note that because of the enormous male interest in the ELLE magazine, French men became fashion connoisseurs, a trend which can still be seen today.

http://www.retromag.com/gallery/regular/22150_32259.jpg
Sadly, the ELLE magazine has strayed far from what it's designer intended. It's current message is not what what it was created to portray. In the words of Frank Horvat, "...most fashion magazines today, including ELLE, are too clever. They give readers the impression that they are not good enough..." This is exactly what Helene did NOT want. In her naturally self-confident way, she felt and conveyed that nothing was impossible. "She sincerely believed that women were equal, if not superior, to men. That's why she wasn't much a of a feminist. She never understood why women wanted to fight for something they already had," said Knapp.

The second article we discussed much more briefly. It covered the topic of related subjects from the perspective of the comic strip 'Dagwood.' According to the author, it is interesting to note that Blondie, the wife and mother in the ongoing story of Dagwood, is of no particular interest to the reader - not because she's a slacker, but because she's so perfect. The interesting character is the father, who is lazy, a bit unintelligent, and childish.  Is this a result of feminism? The downplaying of the male role in the family? It could easily be argued. If so, that sort of feminism is very anti-Biblical.

Week 6

The 80's is Back - Powerhouse Museum visit: Design issues/solutions/comments

  • T.V. shows, sitcoms, etc. such as "Neighbors" addressed issues in family/everyday life and brought people/families together
  • Clothing - coming out of the wars, there were a lot of military and "worker" style design remnants visible, particularly in the early 80's. Clothing also experienced the rise of subcultures - distinctive "badges" of different urban tribes, such as rockabilly and mods, hip hop and goths...
  • Tax incentives encouraged businesses to invest more money into the cinema and television industry, giving Australians a new confidence in the way they presented themselves to the world
  • Personal computer developed in the 80's
  • Colors were very bold - lots of solids and bright shades...possibly affected by the rise of the personal computer and its early limitations in color
  • MUSIC. Perhaps one of the main issues of importance in the 80's. It became as much about the look as the sound. MTV was introduced, and with this people in the music world became highly influential in the political and social arenas, in the fashion world, and more. Many musicians of the 80's branched out and explored the creation surge in styles and sounds. Regarding punk, Jane Dambranskas said, "...it was mostly people just wanting to hang out together and have a laugh."
  • The 80's was a time of "party" society - however, it also was a time of upheaval and extremes, prosperity and recession, soaring salaries and unemployment, threat of war, concern for the environment, etc. Reflections of the 80's are still present - dance party, strobe lights, music styling, design styles...It was interesting to me to note that a lot of the design pieces (particularly posters and such) on display in the exhibit looked like they could easily have been designed within the last 5 years.
  • Dancing continued to be a big part of society in the 80's - particularly in Sydney, which was known as the dance capital of the world.
  • Celebrity fitness programs became popular with spread of television programming and the idolizing of music artists
  • "Must have" items became huge thanks to television advertising
  • AIDS and HIV surfaced in the 80's - Australians led in prevention campaigns
  • Indigenous and non-indigenous Australian came together for land rights in the late 80's
  • "The 1980's cut loose from attempts to perfect a highly controlled modern society and freedom broke out everywhere - particularly the freedom to make a lot of money and spend it all on yourself without guilt. It was the decade of the yuppie and it was the decade of designerism." - Adrian Franklin, "Collecting the 20th Century" 2009

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMs9_9JeluvHTrunZqLgS3e7neiEbV2J50-_ATl8s4Cnf8iDaTAcV-3qyYdcndmxmp9EMkVGMreyQfG9usAFc1o0sEHCd3mJZMhfE1DXYWKjiCWG_Wg7WJfZrBvGGM9frZAaMdlP_FpFs/s320/whos_the_boss.jpg
http://raveandroll.files.wordpress.com/2009/06/spoons_b.jpg

http://d.yimg.com/ec/image/v1/release/189719067;encoding=jpg;size=300;fallback=defaultImage
http://shutupandblog.com/applications/wp-content/uploads/2010/03/coreys.jpg
 http://www.filmscorefocus.org/uploads/images/back_to_the_future.jpg

http://rockwritelisten.wikispaces.com/file/view/MTV.jpg/31764565/MTV.jpg
http://farm3.static.flickr.com/2287/2190829096_1cf5b26f25_m.jpg
http://fortunebrainstormtech.files.wordpress.com/2008/02/moy.jpg
http://onceuponageek.com/images/star_trek_dc.jpg
http://www.pastemagazine.com/blogs/form_and_function/workman.jpg

Week 7

Today was mostly spent in the giving of presentations, including mine (as I was gone last week for the ASC Outback trip). Here is most of my presentation.

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If you had to guess the second-ranking cause of death in infants, what would you speculate? Sudden Infant Death Syndrome? Pregnancy complications? Uncontrollable birth defects? Actually, none of the above. The answer would be premature and low-weight births.



This issue is one that affects millions of families every year. Not just because of the immediate medical concerns for the premature or low-weight babies, but because of the possible long-term consequences. This and other causes of infant death are of such importance that in 1990 world leaders at the United Nations Millennium Summit pledged to reduce the deaths of children under 5 years of age by two thirds by the year 2015.


Over recent decades, the survival of premature newborns has improved dramatically. For many of these children, their long-term chances are very good, and they develop normally. However, the risk of death and long-term problems begins to increase the more premature their birth or lower their birth weight. These risks are raised exponentially when proper medical care is not available, as is the case in developing countries. In fact, of the 13 million premature babies alone that are born each year, 11 million are born in Africa and Asia - often in areas that don’t have access to modern medicine and technology, including incubators.

In the need for these incubators lies one of the biggest problems. Hypothermia remains among the top challenges for premature and low-weight babies: they are not able to regulate their own body temperature, and therefore cannot stay warm. This occurs for several reasons. First of all, premature newborns have a large skin surface area relative to their weight, so they lose heat rapidly. Also, they have a much lower percentage of body fat, an immature neurological system, fragile skin, and a poor metabolism. The most important thing a baby should be doing in the first month of its life is growing. But because these childrens’ bodies are busy trying to stay warm, they aren’t able to develop properly. The babies’ response to this decreasing body temperature is a slower heart rate, lower blood pressure, heart irregularities, fainting, and eventually death. If the child does survive, some of the long-term consequences may include early diabetes, heart disease, low IQ, cerebral palsy, vision impairment, and many more life-long illnesses. And yet in so many cases these could be prevented simply by helping the babies stay warm.


Incubators do solve this problem.  They provide a warming and safe environment for the premature and low-weight babies that allows them to maintain their body temperature much more easily (a radiant heater sometimes being used for this). They are in wide use in hospitals and clinics. However, incubators have limitations. Namely, they are not portable, they require electricity, and they can cost up to $20,000. Considering that 11 million out of the 13 million premature babies are born in developing countries and often in rural areas, this is not very practical, and incubators are very hard to come by in these places. Because of this, many parents have tried alternatives to help their children survive, including tying hot water bottles to the babies, putting them under artificial lighting, and placing them close to hot coals. None of these options are working ones in the long run, and they are certainly not safe.

What is needed then is a local solution – something that could work without electricity. It needs to be simple enough for a mother or midwife to use, considering the fact that in rural areas most births still take place in the home. It needs to be portable and easily accessible, as well as easily sterilized to be used for multiple babies. And of course it needs to be in a price range that is practical and reasonable for low-income families.
The Embrace Infant Warmer solves these problems. Designer Jane Chen created this solution after a visit to India and an encounter with a woman who had lost her premature baby because she didn’t have the means to get to the nearest hospital in time. A life-saving little blanket that resembles a baby’s sleeping bag is the result.

The secret is in the phase-changing material contained in the heating pouch. It is a wax-like substance that has a melting point of 37 degrees Celsius – human body temperature. It can be melted just by using hot water. Once the material is melted, it can maintain a constant temperature for four to six hours, after which you simply reheat and remelt the pouch. While the heating pouch is warm, it is placed in the back pocket of the Infant Warmer. Here it creates a warm, sustainable microenvironment for the baby. The material is waterproof, and there are no seams on the inside, which allows it to be easily sterilized. No electricity is necessary, and the design is simple and practical, making it something a mother or midwife could feel comfortable using without a doctor’s supervision. And the cost of these warmers is a mere 25 dollars – less than .1% of the cost of an incubator.

The repercussions of this are enormous. The first clinical trial already having been successful, over the next 3 years Embrace claims that by providing affordable and accessible solutions to prevent hypothermia, the Embrace Infant warmer will save the lives of roughly 100,000 babies and prevent lifelong illness in another 800,000. (Embraceglobal.com)




Sources:
www.embraceglobal.org

www.ted.com

http://blog.ted.com

http://dying.about.com/od/pediatriccare/tp/leading_causes_infant_death.htm

http://emedicine.medscape.com/article/979717-overview

http://timesofindia.indiatimes.com/life-style/health-fitness/health/Largest-number-of-premature-babies-born-in-Asia-and-Africa/articleshow/5412579.cms

‘Hypothermia and Your Premature Baby’ by Sjona Lindquist

http://campaign.r20.constantcontact.com/render?llr=dyiggxcab&v=001rBBS2uM5H3_L09Ge1el2aOpbkBwE8zRauwWkz131oysuw8S2c7THSKHPuPuJl-bhXCaK4VLOBnbTw0ppWb1F2pPDUyqp1E_gLirD1PypREw%3D

http://www.merck.com/mmhe/sec23/ch264/ch264c.html

http://www.missionhospitals.org/

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Another thing we discussed in class was Classicism, and the rehashing of Greek and Roman architecture.

Classical architecture elements include "the golden rectangle as a key proportion for buildings, the classical orders of columns, as well as a host of ornament and detail associated with Greek and Roman architecture. They also began reviving plastic arts such as bronze casting for sculpture, and used the classical naturalism as the foundation of drawing, painting and sculpture"  as well as semicircular arches, domes, niches, etc. It places an emphasis on symmetry, proportions, geometry, and "the regularity of parts as they are demonstrated in the architecture of Classical antiquity and in particular, the architecture of Ancient Rome." (wikipedia.com)

Here are some examples of classicist architecture:

http://homeinteriordesign.biz/wp-content/uploads/2009/07/New-Classicism-of-The-Rebirth-of-Traditional-Architecture-2.jpg
http://imagecache6.allposters.com/LRG/10/1028/K9QW000Z.jpg
http://www.livelygrey.com/White_House_lr.jpg
http://www.dreamhomedesignusa.com/images/Photoshop%20Images/Renaissance%20Palace%20Classical%20Architect.jpg
http://www.wlbooks.com/wlb455/images/items/40649.jpg
http://0.tqn.com/d/architecture/1/0/N/q/USCapitol.jpg
Many of the elements of classicism are very symbolic, and some of these elements have been brought back into architecture with post-modernism. (Asymmetrical balance followed the "wishy-wishy" stage which followed classicism...then modernism.) Post-modernism really began to grow in popularity in the 1980's - and the place to be for post-modern design at the time was Italy. They hated modernism, particularly because the Fascists (WWII, Nazi's, etc.) were associated with it.


http://www6.worldisround.com/photos/24/131/204.jpg

Week 8

Human-centered design
  •  Ever-changing and developing technology and design
  • Thinking
  • Ways
  • Techniques
  • Creativity
  • Generating Ideas
  • Responding to human needs - how?
A better system is needed - not better equipment, but a better way of doing things.

Examples of human-centered design: The hospital ceiling design ideas by the man who videoed a hospital visit from a hospital patient's point of view. The faculty was efficient, but wasn't catering to the needs of the patients in the design area. Also the Prada store design in New York, Spyfish (by H2Eye), and ApproTech.

Answers to needs.

We now have a broader definition of design, including:

1) The shopping "experience," not just the look of the branded environment
     --interactive elements
     --from observing how people behave and asking what they need
2) Live interaction/dialogue
     --from the consumer
     --e.g. readout of a museum consumer's responses to displays
3) Rethinking the working environment because people need to feel happy to be productive
4) Celebrating a dwindling resource like water and educating the public about the recycling process in an attractive installation.
5) Developing systems to assist Kenyans to become entrepreneurs

Changes in technological innovation from 1945 to now have risen exponentially, making view of the future difficult. CEO's are learning that they cannot do without design, and designers are becoming increasingly involved in and aware of the constraints of business. Design skills and business are coming together.

{Heuristic: experienced-based techniques for problem solving}

"To be successful in the future, business people will have to become more like designers...more 'masters of heuristics' than 'managers of algorithms.'" - Roger Martin
 The Apple company is a good example for the business community in design.

Creative people, in creative spaces, doing creative things. Better work is done if people are comfortable and happy. Design is an innovation discipline, and a mental stance.

Design attributes:
  • Collaborative
  • Inclusive
  • Holistic
  • Creative
  • Insightful
  • Provocative
  • Iterative
  • Non-linear
  • Fast
  • Innovative
  • Customer-centered
  • Outcome-oriented
Design-thinking is less about steps and more about different modes of thinking.

- Action
- Immersion
- Analysis
- Synthesis
(knowing to making)
...and the places where they are needed.

Once you experience it, you can own it. Design thinking is the overlapping of analytical thinking and intuitive thinking. Questions to ask in design thinking are:
  • What is tangible?
  • What is intangible?
  • What is the "product"/end result?

- The producer should look after the product from beginning to end of the product's use.
- Emerging/evolving need + technology = innovation. The overlapping of "Should we?" and "Could we?"

Design thinking includes paying attention to...
  • Leadership
  • Communication
  • Behavior
  • Willingness
  • Competencies
  • Work processes

Week 9

Design response by William Morris to the Industrial Revolution was the movement "Arts and Crafts."
- Quality as opposed to volume
- Handmade crafts
- It didn't gain popularity like he wanted because of a) competition and b) affordable only for the rich
- Led to Bauhaus: less is more, form over function
- Morris's ideals went to the design of Bauhaus

Why is shopping becoming theater?
- Maybe people are tired of collecting "stuff" and would like a more meaningful experience.


Book suggestion: 'Change by Design" by Tim Brown

Tim Brown talk notes:
- Move from design to design thinking
- Design thinking as a process rather than focusing on the product being designed.
- Designer of the Great Western Railway - goal to make it seem like train's passengers were "floating" across the countryside.
- Balancing desirability with feasibility and economic viability.


Design thinking:
a) - Begins with what people need, human-centered design
    - understanding culture and context
b) Prototypes help you learn about your ideas, their strengths, and weaknesses, etc.
c) Destination of the design - rathe rthan production being the goal, participation explored. E.g.: "coolbiz" - Japanese designers convinced Japanese businessmen to not wear ties, so they would not need the A.C. up so high, so that the temperature of the building could be increased and money saved. 

In times of great change, new design, new solutions are needed/wanted. For example, in health care design. Health needs to be treated as a life skill. Design thinking more like Brunell did.


Cultural Change and Design Responses
- Understanding culture and context. For example, in India some people are doing low-cost manufacturing of interocular lenses for the poor and sight-impaired.
- More meaningful design led by the web
- A change from welfare society to a model that reinvents welfare wit ha club membership and volunteers participating systems could become a major theme in new design.
- Forums changing culture (online)
- Advertising becoming less palettable
- Looking to the long-term (economy, environment, people, etc.)
- The future of design is human-centered and the users participate in the design process even if only the research and development stage.
- A participatory design solution in Japan called "coolBiz" to lower the carbon footprint of office workers. Designers needed to understand the formal dress code of Japanese office workers defined by the culture. Incentive provided by special badge and fashion range.
- "In times of change" new solutions are needed.



The Superhero Supply store in Brooklyn is the result of some creative thinking from people who saw a way to make a difference to the lives of underprivileged kids in New York in a very funny and entertaining way.
Read about it here
http://www.flickr.com/photos/simmermon/sets/72157594462555832/




http://www.mycoted.com/Main_Page
Dan Pink
The Medici effect
www.ideo.com

 This innovation is a good example of a designed solution to a contemporary social issue that has evolved due to cultural change.
The cultural change is not very recent but the situation is single parent households or households where both parents have to work long hours for the survival of the family and have no time and perhaps not enough skills to provide the care and teaching offered here.
The solution is recent.


 The designed experience:
Last week we looked at the retail experience as a new challenge for designers. Increasingly cashed up sophisticated consumers will require this level of designed emotional interaction.
Think back to the industrial revolution and William Morris. Morris witnessed the dehumanising influence of factory work on the poor and strove to put back the meaningful emotional content into designed and handcrafted products. He felt defeated in the end complaining that he was making things only for the rich. His ideals however went on the inform the work of the modernists and his influence is far reaching even today.

Technological innovations used by designers to create these emotional, meaningful events include prototyping the experience of a hotel through cyber reality (second life). Unlike a manufactured product a service  comes alive when it feels personalised and customised. This  rarely to result of corporate strategy developed by marketing executives working miles away, so the training program at 4 seasons hotels includes improvisation rather than drilling the staff with canned scripts.



Design is increasingly concerned with creating more meaning and less with just creating more stuff to make more money.

The social issues this is a response to are?


Designing experience


When researching your second assignment start with the internet. Contemporary design is about now. You'll find a wealth of speakers on ted.com as well as google authors. Your reading list and internet sites will lead you to more and more people writing about and designing for contemporary issues.

Some authors are: Roger Martin, Tim Brown, David Kelly and Tom Kelly, Hartmut Esslinger, Frans Johanson, Malcom Gladwell, Thomas Lockwood, and Warren Berger.

The IDEO Design company is an interesting port of call.

http://www.ideo.com 
http://openideo.com/open

Week 10

Today we visited the Victor Churchill butcher's shop (www.victorchurchill.com). A design palace. It was really quite amazing.


 This design piece is on the left as soon as you walk into the shop. According to the man showing us around the shop, people in general tend to automatically turn left upon entering a store, and they built on that idea by having this large display on the left wall. Up above it are screens showing video footage from some of the cameras. The item on the display pillar in the center is changed out every so often to highlight a different product.

The meat-slicer in the background is based on a vintage piece design that is fully functional and practical, making it aesthetically and practically appealing. Also notice the details such as the garlic cloves hanging from the wall. In addition, there was a skylight above this area (where the cash register and such were placed), providing some natural lighting.

Again, notice the details - this time in the ceiling panels. I'm guessing those slots were for A.C. and ventilation.



So cool! This was the main "butcher's area," with glass walls and doors. There were three or four of those solid wooden blocks. Apparently they are made of a particular type of maple (or perhaps oak - not sure) that has a natural antiseptic. The stone wall behind the counter is from the original architecture of the place.


A view from near the front of the shop. Notice the floor tiling - actually one piece of marble/granite (not sure what the material was exactly) broken up into little tiles and pieced together again with grout. And the veins from the stone lead you right into the shop. Oh, and another thing: the displays had glass, metal, and mirrored doors/backing/shelving, and they were all practically spotless.





Oh, and the door handles? Sausage links. Yeah.

Week 11

Today we spent most of the class time creating "maps" of contemporary and recent technological, social/cultural, political, and economic changes. Below are the results.

Technological changes

Social/cultural changes

Political changes

Economic changes

The whole shebang of a map.

Week 12

Week 13

Week 14

Vocabulary (updated weekly)

avante garde: cutting edge - literally "advance guard" - refers to people or works that are experimental or innovative, pushing the boundaries/status quo.

materiality: refers to the materials used and seen in the item/artwork under discussion

monochromatic: tints or tones of one colour

symbolic: art characterized by the use of symbols or symbolism - standing/representing something else - meaning beyond the surface appearance

an essential property: some considered necessary and required - in art it may refer to line, shape, texture, color, value, etc.

pictorial space: the illusionary space in a piece of art (2 dimensional) that appears to recede backward into depth

critical theory: the examination and critique of society and culture - looks beyond the superficial in art and looks beyond it

pictorial structure: the 'architecture' of a piece of work, e.g. patterns, asymmetrical designs, etc.

optical colour mixing: when colours are not physically mixed to form other colours, but through a knowledge of how the eye perceives colours that site next to/overlap each other

motif: a repeated idea, pattern, image, or theme - across multiple works as well as within a piece

facets (in regards to cubism): fragments into which form was broken (analytical cubism - Picasso) - colour not of concern for them.

signatory: a signer of a document; bound by signed agreement

manifesto: a public declaration of principles/intentions; extreme themes (typical in modernism) addressing wider issues

non-representational (art): that which the artist does not supply in terms of context; thus the viewer must supply the context to understand it. The artist's thoughts go beyond the formal design elements - this type of work is usually on the idealistic/emotional end of the visual spectrum.

motif: something that the artist creates/shows in work again and again

woodcut print: The wood block is carefully prepared as a relief matrix, which means the areas to show 'white' are cut away with a knife, chisel, or sandpaper leaving the characters or image to show in 'black' at the original surface level. The block was cut along the grain of the wood. It is only necessary to ink the block and bring it into firm and even contact with the paper or cloth to achieve an acceptable print. The content would of course print "in reverse" or mirror-image, a further complication when text was involved. 

the tension of volume vs. flatness: a tension played upon by Cezanne, who combined the two properties in some (if not all) of his works - "This combining caused his paintings to have both flatness and three-dimensional space; the forms have both volume AND flatness. This combination causes a certain tension in his work - which is so perfectly resolved that the tension provides movement, and his resolution of the tension provides an eternal harmony. This combining of two types of space also accounts for his distortions of objects and perspective..."

traditional or classical architecture: architecture influenced by the ancient Greeks or Romans

colour field painting: is characterized primarily by large fields of flat, solid color spread across or stained into the canvas; creating areas of unbroken surface and a flat picture plane. The movement places less emphasis on gesture, brushstrokes and action in favour of an overall consistency of form and process. 

action painting: a style of painting in which paint is spontaneously dribbled, splashed or smeared onto the canvas, rather than being carefully applied. The resulting work often emphasizes the physical act of painting itself as an essential aspect of the finished work or concern of its artist. 

prismatic: resembling the colors formed by refraction of light through a prism

orphism: The orphism movement was rooted in Cubism but moved toward a pure lyrical abstraction and representation of music, seeing painting as the bringing together of a sensation of bright and colors that were not related with the cubism movement. This movement is seen as the key in the revolution of Cubism to Abstraction. More concerned with the expression and significance of sensation, this movement retained recognizable subjects but was absorbed by increasingly abstract structures.

synesthesia:  A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a color.

pluralistic society: "This is any society in which citizens can legally and publicly hold multiple competing ethical views and are allowed to choose for themselves what ethical beliefs if any they wish to hold. It is often mistaken for a society which tolerates different ethical beliefs or groups of people and holds that all are equal, which is correctly identified as moral relativism, a logically invalid position held by [much] of the world today."

heuristic: experienced-based techniques for problem-solving

xenophobia: fear of foreign influences